Better Things is an FX original comedy created by Pamela Adlon and Louis C.K. about Sam Fox - a working actress and single mother of three daughters. For Sam, her girls are her lifeblood. She needs them as much and they need her. They complete her.
Playing off this mother-daughter relationship, we created an ID and promo package using simple typography over intimate production photos provided by FX. Strong, white text appears on screen, but something’s missing…until colorful hand-drawn letters push themselves into copy, filling in the gaps. Like Sam and her daughters, without the colorful letters, the words are incomplete.
Creative Directors: Adam Gault and Ted Kotsaftis
Executive Producer: Michael Neithardt
Producer: Megan Anderson
Design: Adam Gault, Cyrus Cumming, Erin Kilkenny, Gung-Kai Koo, Alex Mariscal
Animation: Adam Gault, Cyrus Cumming, David Hobizal, I-cheng Lee, Gung-Kai Koo, Alex Mariscal
Stephanie Gibbons, President Marketing & On-Air
John Varvi, EVP On-Air Promotions
Steve Viola, SVP Broadcast Design
Garrett Wagner, VP On-Air Promotions
Albert Romero, VP Broadcast Design
Andre Carbonari, Art Director Broadcast Design
Dara Barton, Director of Production Broadcast Design