FXM REBRAND
NETWORK: FX

MTVu is an award-winning network that broadcasts to more than 750 college campuses. Its programming covers all aspects of college life, with shows profiling college students, activism, and emerging new music.  

For their network and digital rebrand, we employed eye-catching pop art aesthetics and low-brow internet culture to create an exciting visual framework for MTVu’s content. Quirky illustrations, geometric patterns, and arresting colors combine with rapid-fire animation into a perfectly stylish catalogue of customizable idents, intros, interstitials, bumpers, and newfeeds

 

 

Directed by Block & Tackle
Creative Directors: Adam Gault and Ted Kotsaftis
Executive Producer: Michael Neithardt
Producer: Anna de Castro
Design: Adam Gault, Ted Kotsaftis, Gordon Waltho, William Huang, David Hobizal,
Tim Haldeen, Filipe Carvalho, Ben Hill, Adam Wentworth, Felipe Posada
Animation: William Huang, David Hobizal, Ben Hill, James Bartley, Matthew Lane-Smith

 

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