MTVU REBRAND
NETWORK: MTV

MTVu is an award-winning network that broadcasts to more than 750 college campuses. Its programming covers all aspects of college life, with shows profiling college students, activism, and emerging new music.  

For their network and digital rebrand, we employed eye-catching pop art aesthetics and low-brow internet culture to create an exciting visual framework for MTVu’s content. Quirky illustrations, geometric patterns, and arresting colors combine with rapid-fire animation into a perfectly stylish catalogue of customizable idents, intros, interstitials, bumpers, and newfeeds.

 




Directed by Block & Tackle
Creative Directors: Adam Gault and Ted Kotsaftis
Executive Producer: Michael Neithardt
Producer: Adam Goins
Lead Design: Erin Kilkenny
Design: Ben Hill, Tyler Wergin
Lead Animation: David Hobizal
Animation: I-Cheng Lee, Tyler Wergin, Gung-Kai Koo, Alex Mariscal

MTV Brand Creative
Thomas Berger, VP
Lance Rusoff, Art Director & Designer
Paul McAfee, Producer

MTVU
Carlo DiMarco, SVP
Derek Dodge, Programming Director

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