TOOLKITS

The network updates their newsfeed and pop culture content constantly, so they needed a highly flexible but easily customizable toolkit to help facilitate this. The text, timing, transitions, and supporting icons needed to simple to change out at a moment's notice. We built and organized a system of After Effects toolkits that including using Markers as transition points and streamlined type editors. There’s no messing with keyframes or digging into pre-comps required. Everything is achieved by simply typing, dragging markers, and clicking checkboxes.

 

DIRECTED BY BLOCK & TACKLE

CREATIVE DIRECTORS
Adam Gault, Ted Kotsaftis

EXECUTIVE PRODUCER
Michael Neithardt

PRODUCER
Adam Goins
 


CLIENT
MTV BRAND CREATIVE

Thomas Berger, VP
Lance Rusoff, Art Director & Designer
Paul McAfee, Producer

MTVU
Carlo DiMarco, SVP
Derek Dodge, Programming Director
 

LEAD DESIGN
Erin Kilkenny

DESIGN
Ben Hill, Tyler Wergin

LEAD ANIMATION
David Hobizal

ANIMATION
I-Cheng Lee, Tyler Wergin, Gung-Kai Koo, Alex Mariscal

 
 

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