CLIENT: NBC ARTWORKS
We've spent over half a decade solving the puzzle of network news with the team at 30 Rock. From relaunching MSNBC in HD to standardizing affiliate broadcasts with NBC Local, it's always a real challenge, but so satisfying to see it all come together and work in real-time.
Working closely with the team at NBC Artworks and in collaboration with Carlo Vega, Block & Tackle partner Adam Gault lead the design and execution of the NBC News Decision 2010 graphics package. This Emmy nominated project completely replaced the on-air looks of both NBC News and MSNBC on election night. The package included logo designs, opens, full-screen graphics, lower thirds and tickers, virtual sets, interactive applications and animated set pieces.
News and Documentary Emmy Nominated - Outstanding Graphic Design and Art Direction
Nightly News is NBC's flagship news program and the #1 rated newscast in America. Oh, and the musical theme was composed by John Williams. No pressure.
Rock Center was created as a serious prime-time news magazine focused on tough issues. For the show's refresh we designed an editorial inspired package that is both simple and elegant, and pays respect to the content of each episode.
THE TODAY SHOW
Following up on the Today Show redesign that Adam directed with Carlo Vega back in 2008, we were asked again to pitch ideas for the long running morning show. It's always a challenge animating those peacock feathers.