We were given a one word brief for the Opening Titles of this year’s F5 conference, “Love”. We knew F5 to be an eclectic mix of designers, creative thinkers, story tellers, digital exploration and non-stop partying. So, we set out to create a piece that would match the gravity of the word LOVE, and at the same time set the tone for the epic two-day event. The result is our interpretation of life and love, up to and as far as we’ve come to understand it. It’s an open-ended visual onslaught with a sort of “choose your own adventure” quality about it. Do you find the ending uplifting or foreboding? Look inside yourself and get back to us.
In case you are wondering, we created everything in the piece - live action, stop motion, 3D and cell animation. There is no stock footage. Well, just a few public domain images cycling inside the logo at the beginning…but come on, give us a break.