TOOLKIT

Given the show’s critical acclaim, the network wanted graphic and visual concepts that will allowed them to feature quotes and accolades in new ways. Our spot needed to be customizable to allow for updates as reviews for the new season rolled in. We built an After Effects toolkit that allowed the two quotes in the spot to be easy updated and tracked into the live-action backplates. 

PROCESS

THE SHOOT

PITCH FRAMES

 

DIRECTED BY BLOCK & TACKLE

CREATIVE DIRECTORS
Adam Gault, Ted Kotsaftis

EXECUTIVE PRODUCER
Michael Neithardt

PRODUCER
Megan Anderson

CONCEPT
Timothy Haldeen, Gordon Waltho

DESIGN
Adam Gault, Ted Kotsaftis, David Hobizal, Rachael Park, Alex Mariscal

ANIMATION
Adam Gault, Ted Kotsaftis, David Hobizal

 

 

RELATED PROJECTS