VIACOM HOW-TO
CLIENT: VIACOM

Viacom’s Catalyst Group commissioned us to create original content for their main lobby’s large video screens at 1515 Broadway.  With thousands of people coming and going every day, we wanted to offer people the opportunity to take a beat from the hustle and bustle of Times Square. Our office friendly how-to videos offer a tongue and cheek approach to some of the many challenges our days bring us.  Just how do you perfect that perfect handshake?  And can someone please tell me how to wrap my headphones tangle-free?!  You’ve come to the right place…we’ve got you covered!

 



Directed by Block & Tackle
Creative Directors: Adam Gault and Ted Kotsaftis
Executive Producer: Michael Neithardt
Art Director / Lead Designer: David Hobizal
Storyboard Artist: Leland Goodman
Animation: David Hobizal, I-cheng Lee, Gung-Kai Koo
Director of Photography: Chris Cannucciari
Art Design: Brittany Henrickson
Hand Models: Patrick Piña, Elden Bennet, Olga Burakova


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