CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to 410 million homes worldwide. On the cusp of its 25th anniversary, the network wanted to reassert itself as THE place to turn for clear, concise, and reliable deciphering of the complex world of financial data.
Building off firmly established brand equity - including the iconic white and blue ticker and classic NBC Peacock - we created a new identity system built around a “financial machine.” The complex inner workings of the “machine” can be seen churning away in the background of all interstitial elements, while all-important, real-time data is presented with both clarity and dynamism.
Block & Tackle’s work encompassed all aspects of the network’s on-air identity. The package included more than 300 distinct deliverable elements, many of which needed to be designed to accommodate real-time data and on-the-fly updating