CONCEPT | LOGO | DESIGN | ANIMATION | PHOTOGRAPHY
When First Take made the big move from its longtime home in Connecticut to new digs at Manhattan’s South Street Seaport, ESPN wanted a fresh look for the show to go with it. They asked us to update the visual identity of the show in a way that captured the enthusiasm of the hosts, the vibrancy of downtown New York, and the audience’s passion for sports.
Our solution channels the high energy and spontaneity of the show in an elegant and flexible design system that can be customized for hot teams, hot topics or top talent. The package includes a refreshed logo design, on-air graphics, on-set posters and video displays, and custom NYC photography.
