Integral to this package are the intersections between shapes, which are essential to communicating the connection between Android-enabled devices. When devices come together, the whole is greater than the sum of its parts. Working closely with the Google Creative team, B&T expanded upon the campaign's established design language and explored how to use motion to communicate the idea of collaboration.

BETTER TOGETHER

Our work was to be shown on a giant 52’ by 18’ LED screen on the exterior of the Google booth. While primarily to draw people in and get them excited for what was inside the booth, the screen also featured Android branding opportunities, useful announcements and status updates, and fun breather moments called Art Breaks.

EUREKA

Inspiration can strike from the smallest catalyst – sometimes you just need a little nudge.

MACHINE

The interaction between our devices is getting more fluid and seamless – like a well-oiled machine.

FRIENDS

The more friends, the merrier – when you help each other out, there’s no limit to what you can accomplish.

GAMIFIED

Time to play! Everyone is invited.

IN UNISON

Colors unite to unveil kaleidoscopic bursts in perfect harmony.

JOURNEY

An unexpected journey through a shape-filled universe.

LIVE ANIMATIONS

In addition to animated renders, we worked closely with interactive art studio Red Paper Heart to create animations with dynamic content, allowing for real-time on-site updating, and flexible messaging.

DIRECTED BY BLOCK & TACKLE

CREATIVE DIRECTORS
Adam Gault and Ted Kotsaftis

PRODUCER
Dorian Carli-Jones

PROJECT LEAD
Mike Russo

DESIGN/ANIMATION
Mike Russo, Alex Winakor, David Jouppi, Dylan Goodsell, Saurabh Shriwas, Jamie Justen, Matt Rudinski, Larisa Martin, Nick Parente

SOUND DESIGN
The Chicken

CLIENT
GOOGLE

CREATIVE LEAD
Claudia Chagüi

ART DIRECTOR
Kittaya Treseangrat

CONTENT PRODUCER, E+E
Markie Cohen

ASSOCIATE CONTENT PRODUCER, E+E
Jeremy Morall

SENIOR EVENT MANAGER, E+E
Betsy Fox

CREATIVE PRODUCER
Casey Lee