PROMOS

The campaign featured ten character specific IDs with custom FXX endpages inspired by each unique personality.  We also created a handful of standalone promos riffing classic storylines.

 

PITCH PROCESS

MOTION TESTS

DESIGN FRAMES

 

DIRECTED BY BLOCK & TACKLE

CREATIVE DIRECTORS
Adam Gault, Ted Kotsaftis

EXECUTIVE PRODUCER
Michael Neithardt

PRODUCER
Michael Neithardt / Megan Anderson

LEAD DESIGN
Gung-Kai Koo

DESIGN
Alex Mariscal, Timothy Haldeen, William Huang

ANIMATION
Adam Gault, Carlos Foxworthy, Gung-Kai Koo,  I-Cheng Lee, James Bartley, Matt Choi, Ted Kotsaftis

MONTAGE MUSIC
CG5 - The Simpsons Theme Song Trap Remix

CLIENT
FX Networks

President, Creative, Strategy & Digital, Multi-Platform Marketing
Stephanie Gibbons

EVP, Content & Editorial
John Varvi

SVP, Motion & Digital Design
Steve Viola

VP, Motion Design
Amie Nguyen

VP, Content & Editorial
Ethan Adelman

VP of Production, Motion Design
Dara Barton

Director, Content & Editorial
Tom Cropper

 
 

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