INITIAL EXPLORATION

For the upcoming premiere of Sunny’s 14th season, FX asked us to create a :15 teaser ahead of the episodic package to air at ComicCon San Diego. We kept coming back to the idea of a poorly executed spot - bad drawings, bad loops, bad audio - and from there developed a concept where illustrations for each of the characters slowly devolves as random, scrawling lines f-up the screen all while an odd, slightly off rendition of the classic theme song plays. It’s loopable for all the wrong reasons.

 

DIRECTED BY BLOCK & TACKLE

CREATIVE DIRECTORS
Adam Gault, Ted Kotsaftis

PRODUCER
Megan Anderson

TEASE
Pitch
Kate Costello, Gung-Kai Koo, Mike Russo, Wei-Shen Wang, Alex Winakor

Concept By
Kate Costello

Art Director, Lead Animation
Ben Hill

Animation
Pete Ahern, Kate Costello, Alex Winakor

Flautist
Dorian Carli-Jones

EPISODIC PACKAGE
Design
Yun Chen, Kate Costello, Alex Winakor

Animation
Ted Kotsaftis, Tristan Balos, Kate Costello, Gung-Kai Koo, I-Cheng Lee, Alex Winakor

Custom Type
Kate Costello, I-Cheng Lee, Alex Winakor

CLIENT

FX NETWORKS

Stephanie Gibbons - President, Creative, Strategy & Digital, Multi-Platform Marketing
Steve Viola - SVP, Motion & Digital Design
Ethan Adelman - SVP, Content and Editorial
Tom Cropper - VP, Content & Editorial
Amie Nguyen - VP, Motion Design
Mike Parks - Creative Director, Motion Design
Dara Barton - VP, Production, Motion Design
Michael Perez - Director, Production, Motion Design

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