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WHILE THE BRAND HAS A DISTINCT VISUAL VOICE,

THE IDENTITY IS REALLY AN ETHOS -

A WAY OF THINKING ABOUT AND EXPRESSING THE PASSIONS OF GENRE FANDOM.

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WE PROVIDED TOOLS FOR CREATING GRAPHIC CONTENT, BUT ONLY LOOSE GUIDELINES FOR HOW TO USE THEM.

DESIGNERS APPROACHING THE BRAND HAVE THE FREEDOM TO EXPRESS THEMSELVES IN WHATEVER WAY THEY WANT.

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WE WERE REALLY INSPIRED BY THE NOT-TOO-PERFECT, HOMEMADE FEEL OF FAN-ART AND COSPLAY COSTUMES.

WE TRIED TO CAPTURE THAT ENERGY, EXCITEMENT, AND LOVE IN OUR DESIGNS.

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CREDITS

 

DIRECTED BY BLOCK & TACKLE

CREATIVE DIRECTORS
Adam Gault, Ted Kotsaftis

PRODUCER
Dorian Carli-Jones

DESIGN
Yun Chen, Mike Russo, Wei-Shen Wang, Alex Winakor, Jess Hutchison, Gung-Kai Koo

ANIMATION
Gung-Kai Koo, Jess Hutchison, David Jouppi, Hayato Yamane

Client

SVP, HEAD OF CREATIVE, USA+SYFY.
Jeff Blackman

VP, BRAND DESIGN
Calvin Chu

CREATIVE DIRECTOR
Lisandro Perez-Rey

PRODUCER
Emilie Bunnell

SENIOR ART DIRECTOR
Ariel Frost

DIRECTOR, MARKETING PRODUCTION
Bill Ikin

DESIGN DIRECTOR
Quin Heins

SVP, WIRE
Matthew Chiavelli

VP OF CONTENT, WIRE
Jesse Murray

DIRECTOR, PROJECT MANAGEMENT AND DIGITAL PRODUCTS
Kelly Iacovacci

SENIOR MOTION GRAPHICS DESIGNER
Kit Lam

 
 

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