Style_Logos_02.jpg
 
 
MadeByHumans_02.gif
 
 
 
 
Humans_01.png
 

A creator-driven network needs a creator-driven identity.
truTV’s motion language is improvisational and expressive.

THE PACKAGE IS FULL OF HAPPY ACCIDENTS.


 
 
ContentFirst_01.gif
 
 
 
 
Famous_01.png
 

And so do funny ones. Therefore, the graphics are built to work on or with footage.
We never have to cut away from the content (unless we want to).

 
 
 
SimpleScrappy_01.gif
 
TruPalette_01.png

Inspired by the R/G/B signals of traditional TV, our palette is simple, expressive, and bold.

The punchy brand colors separate themselves from the look of specific shows and can be used interchangeably as needed.

Style_Colors_04.jpg
 
Style_Orig_02.jpg
 
Typography.png

We use one font flavor used for everything.

Layouts are never fussy. We keep it simple.

The rules are minimal:
• The ratio between text sizes is always 2:1.
• Pick a size and stick to it.
• Keep it BIG.

Style_Font_02.jpg
 
 
IT'S-EVERYWHERE.gif
 
TruTV_Rebrand_website_v001.jpg

CREDITS

 

DIRECTED BY BLOCK & TACKLE

CREATIVE DIRECTORS
Adam Gault, Ted Kotsaftis

PRODUCER
Megan Anderson

LEAD DESIGN
Yun Chen

DESIGN
Adam Gault, Daveion Thompson, Wei-Shen Wang

ANIMATION
Adam Gault, Ted Kotsaftis, Mike Russo, Wei-Shen Wang, Gung-Kai Koo

TOOLKIT
David Jouppi

GFX SIZZLE
Adam Gault, Mike Russo, Wei-Shen Wang

SIZZLE MUSIC TRACK
Skeleton Boogie by Senbei

Client

WARNERMEDIA

Bret Havey, SVP, Brand Creative TBS/TNT/TruTV

Kathryn Allen, VP, Brand Creative TBS/TNT/TruTV

Chris Brooks, Sr Art Director, Brand Creative TBS/TNT/TruTV

Josh Bradford, Sr Design Mgr, Brand Creative TBS/TNT/TruTV

 
 

RELATED PROJECTS