CONCEPT | STUNT LOGO | DESIGN | ANIMATION
Rise and shine, Campers! It’s time to have the best summer ever!
We partnered with the Universal Kids creative marketing team to transform their network into a summer camp experience full of fun and adventure. With hand-made stickers, simple line illustrations, and real-life props, we developed energetic vignettes inspired by camp and used them to create a series of brand spots, themed IDs, and a custom toolkit. By incorporating simple live-action elements and augmenting them with digital animation techniques, the on-air look has a crafty vibe, as if the campers helped make the spots.
Welcome to Camp Play S’More!
Where field days, water sports, crafts, campfires, and fireworks pack the long days and warm nights.
So, grab your bathing suit, fishing pole, sleeping bag, and let’s have some fun. Don’t forget the marshmallows!
2021 Promax North America Awards Silver, Total Brand Image Package
