Viacom’s Catalyst Group commissioned us to create original content for their main lobby’s large video screens at 1515 Broadway. With thousands of people coming and going every day, we wanted to offer people the opportunity to take a beat from the hustle and bustle of Times Square. Our office friendly how-to videos offer a tongue and cheek approach to some of the many challenges our days bring us. Just how do you perfect that perfect handshake? And can someone please tell me how to wrap my headphones tangle-free?! You’ve come to the right place…we’ve got you covered!
Viacom
HOW TO
CONCEPT | DESIGN | ANIMATION | LIVE ACTION | EDIT
DIRECTED BY BLOCK & TACKLE
CREATIVE DIRECTORS
Adam Gault, Ted Kotsaftis
EXECUTIVE PRODUCER
Michael Neithardt
ART DIRECTOR / LEAD DESIGN
David Hobizal
STORYBOARD
Leland Goodman
ANIMATION
David Hobizal, Gung-Kai Koo, I-Cheng Lee
DIRECTOR OF PHOTOGRAPHY
Chris Cannucciari
ART DESIGN
Brittany Henrickson
HAND MODELS
Patrick Piña, Elden Bennet, Olga Burakova