The climate crisis is, without a doubt, the most pressing issue of our time. It’s not coming — it’s here. We created this social media campaign to draw attention to the devastating effects of the crisis already being felt worldwide and the things, both big and small, that we can all do to help.

We all must do what we can.
The choice is ours.

Take some time to get familiar with these amazing organizations making a difference right now. Donate time, skills, or money - if you can.

The color palette was specifically chosen to make your eyes bleed. It’s like driving past a car crash… horrible, but impossible not to look. With oversaturated hues and awkward contrast, the palette reinforces the feeling of uneasy dread that washes over you when you really pay attention.

Inspired by hand-drawn protest placards, the campaign font was designed by B&T to convey a sense of urgency. The typeface is functional and bold, but filled with the awkward quirks that inevitably happen when you’re running out of time.

The uppercase characters have alternate versions which can be mixed and matched to give compositions a sense of immediacy.

The heavy weight introduces a bit of ironic levity, grabbing your attention with its carefree heft… then slamming you with the truth.

DIRECTED BY BLOCK & TACKLE