NBC Universal
Black History
TEASER
DESIGN | ANIMATION | TOOLKIT | STYLE GUIDE
NBCU teamed up with BLOCK & TACKLE to develop a multi-network stunt package to celebrate Black History. B&T crafted a full stunt identity that both captured the importance of BHM and worked across NBCU’s various networks (and their social platforms) from CNBC to SYFY to Universal Kids.
Anchored by bold typography and a red, white and blue color palette — because Black history is American history — we developed an impactful animation language that complemented our high-contrast typographic layouts. The final toolkit included fully editable lower thirds, end pages, top tags, talent IDs, title cards, mortises and transitions.
The teaser, as well as toolkit top tags and end pages, were translated to Spanish for use on Telemundo and Universo.
This robust toolkit was then formatted to fit all social specs, including 9x16, 4x5 and 1x1.
A glimpse into our detailed style guide that was shared across all NBCU networks. We broke down everything from typographic rules and layouts to color do’s and don’ts to maintain consistency across all creative.
DIRECTED BY BLOCK & TACKLE
CREATIVE DIRECTORS
Adam Gault, Ted Kotsaftis
PRODUCER
Gwynne Evans Reid
LEAD DESIGN
Yun Chen
DESIGN
Alex Winakor
ANIMATION
Jaime Justen, Hayato Yamane, Alex Winakor
TOOLKIT
Hayato Yamane, Alex Winakor, Ted Kotsaftis
TEASER
Jaime Justen
Client
NBC Universal
ESPN
HIGH NOON
SHOW BRANDING | DESIGN | ANIMATION
SYFY
SYFY WIRE REBRAND
DESIGN | BRANDING | ANIMATION
