CONCEPT | LOGO | DESIGN | ANIMATION
It’s a safe bet to say we enjoyed collaborating with our friends at ESPN on the branding and show packaging for
the network’s first ever show about sports gambling. The stakes were high as the show needed to launch
only a few weeks after we kicked off design, and the odds were against us as we didn’t even know what Reverse-Line Movement meant! In the end ESPN got a high ROI and we’re thrilled with how the package came out.