CONCEPT | LIVE ACTION | EDIT
Unverifiable mind-blowing facts read with authority by a British naturalist.
Everyone knows that the internet is wise and all-knowing. Here we’re making shit up, but presenting it in a completely convincing way. With scientifically accurate diagrammatical simulations and thoughtfully designed infographics, we present mind-blowing facts that you’ll definitely want to tell your friends about. (In other words, they’re viral.)
We’re using the classic meme font Impact to give the spots an air of internet authenticity. We’re shooting the spots with care, but not too much care… we’ve got to hurry up and explore new territory.