FXM ID — BLOCK & TACKLE

PROMOS

MEMORY

ALL THE MOVIES

IMPRESSION

TOOLKITS

Along with standalone network IDs, we built a streamlined series of After Effects toolkits that allow for granular customization of each film promotion.

The concept relies on the idea that each graphic element is motivated by imagery it’s built on. Dropping new footage into the project automatically creates new custom effects, which can then be quickly finessed with a few manual adjustments.

Menu pages and interstitial title cards are easily updated using preset drop-down menus and can be ready to render in a few clicks.

Fine-tuning of the composition, streaking effects, and colors can be done using simple sliders in the effects panel.

PITCH PROCESS

MOTION TESTS

DESIGN FRAMES

CREDITS

DIRECTED BY BLOCK & TACKLE

CREATIVE DIRECTORS
Adam Gault, Ted Kotsaftis

EXECUTIVE PRODUCER
Michael Neithardt

PRODUCER
Anna deCastro, Megan Anderson

CLIENT
FX NETWORKS

Steve Viola, SVP, Broadcast Design
Amie Nguyen, VP, Broadcast Design
Dara Barton, VP, Production

DESIGN
Adam Gault, Adam Wentworth, Benjamin Hill, Cyrus Cumming, David Hobizal, Felipe Carvalho, Gordon Waltho, James Bartley, Timothy Haldeen, Ted Kotsaftis, William Huang

ANIMATION
Adam Gault, Cyrus Cumming, David Hobizal, James Bartley,Ted Kotsaftis, William Huang

RELATED PROJECTS

THE AMERICANS

PROMO PACKAGES AND TEASERS | CONCEPT | DESIGN | ANIMATION LIVE ACTION | EDIT

WATCH

DETAILS

Virtual Reality Foundation

PROTO AWARDS

EVENT BRANDING | CONCEPT | DESIGN | ANIMATION