CONCEPT | DESIGN | ANIMATION
We worked closely with the team at FX to craft the brand of their movie network into something distinct.
The network wanted the package for FXM to seamlessly evoke a feeling of nostalgia, the fleeting memories of your favorite films, and the vastness of its library. Our solution reveals the underlying visual fabric of the each film, and creates a network of threads that serve as the building blocks for all of the elements in the package. The result is a look that seamlessly integrates the film content with the functional elements of the package.