TOOLKIT

Given the show’s critical acclaim, the network wanted graphic and visual concepts to feature quotes and accolades in new ways. Our spot needed to be customizable to allow for updates as reviews for the new season rolled in. We built an After Effects toolkit that allowed the two quotes in the spot to be easy updated and tracked into the live-action backplates. 

 

PROCESS

THE SHOOT

PITCH FRAMES

 

DIRECTED BY BLOCK & TACKLE

CREATIVE DIRECTORS
Adam Gault, Ted Kotsaftis

EXECUTIVE PRODUCER
Michael Neithardt

PRODUCER
Megan Anderson

CONCEPT
Gordon Waltho, Timothy Haldeen

DESIGN
Adam Gault, Alex Mariscal,  David Hobizal, Gung-Kai Koo, Rachael Park, Ted Kotsaftis

ANIMATION
Adam Gault, David Hobizal, Ted Kotsaftis

 

 

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