CONCEPT | DESIGN | ANIMATION
Like everyone else in America, we grew up with The Simpsons. So, it was a thrill when FXX asked us to help them promote their 600 episode milestone. Every. Episode. Ever.
We pitched a bunch of concepts that pull apart the iconic Simpsons look in every way possible, but what won out was this ball-pit madness. We created a library of over seventy characters based on classic Simpsons personalities, each one is paired down to a simple circular illustration featuring their iconic physical traits - from Homer’s bald pattern and Marge’s blue boufant to Mr. Burns’ liver spots and Krusty’s red nose. Then we let the balls loose into all sorts of physics-based scenarios. Aye Caramba!
2019 PromaxBDA Silver Interstitial and Program Wraps Campaign
