WTF IS TZGZ?

Officially, it’s SYFY’s late-night adult animation block.
But, really, it’s a state of mind. It’s a safe space to let loose and get weird.

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CHALLENGE

After a successful soft launch in 2019 (check out the content we made for that, here!), SYFY needed a fresh brand and visual identity more reflective of TZGZ’s role as an experimental comedy incubator. We were invited to rethink the identity in a way that reflects the amorphous content, and celebrates the nonsensical name.

What does it mean? What does it matter?!?!

STRATEGY

Focus on the strangeness of the name. Lean into the absurd and unexpected while maintaining brand consistency and structure. Provide clear guidance for the identity to evolve alongside the programming.

APPROACH

Our solution revolves around a new motion logo that defines the character of the brand. Its quirky dance is the embodiment of the unpredictable nature of TZGZ. Its irreverent personality is infused in all aspects of the system. The robust cross-platform package blends the functional with the mischievous, and unifies the eclectic menagerie of content into one cohesive family.

TZGZ PRODUCTIONS

The TZGZ Productions animation is a seamless loop. Editors have the freedom to cut into the loop wherever feels good. A unique undulating TZGZ Productions logo every time!