For Sunny’s 14th season, FX asked us to create a :15 teaser to air at San Diego ComicCon. They were willing and eager for us to go out on a limb, so our treatment was this:

CONCEPT: BAD FLUTE

EXECUTION: The gang tried to make an animated promo.
Bad drawings. Weird cuts. Awkward timing. Strange close-ups. Uncomfortable loops.
Frank drops a cryptic one-liner.
There’s a bad flute rendition of the theme song.

Toss in a couple of left-handed doodles and we’re golden. From there we developed the concept into devolving character loops, scrawling lines, and inappropriate emojis.

The episodic package took things a step further with a whirlwind graphic ID, individual character IDs, custom deteriorating typography for interstitials and countdowns, viewer advisories, and social components.  

DIRECTED BY BLOCK & TACKLE

CREATIVE DIRECTORS
Adam Gault, Ted Kotsaftis

PRODUCER
Megan Anderson

TEASE
Pitch
Kate Costello, Gung-Kai Koo, Mike Russo,
Wei-Shen Wang, Alex Winakor

Concept By
Kate Costello

Art Director, Lead Animation
Ben Hill

Animation
Pete Ahern, Kate Costello, Alex Winakor

Flautist
Dorian Carli-Jones

EPISODIC PACKAGE
Design
Yun Chen, Kate Costello, Alex Winakor

Animation
Ted Kotsaftis, Tristan Balos, Kate Costello,
Gung-Kai Koo, I-Cheng Lee, Alex Winakor

Custom Type
Kate Costello, I-Cheng Lee, Alex Winakor

Music
Little Simz - “Offence”

CLIENT

FX NETWORKS

President, Creative, Strategy & Digital, Multi-Platform Marketing
Stephanie Gibbons

SVP, Motion & Digital Design
Steve Viola

SVP, Content & Editorial
Ethan Adelman

VP, Content & Editorial
Tom Cropper

VP, Motion Design
Amie Nguyen

Creative Director, Motion Design
Mike Parks

VP, Production, Motion & Digital Design
Dara Barton

Director of Production, Motion Design
Michael Perez