We designed the archival photo treatments to provide visual consistency across the wide variety of materials. The motion language conveys a subtle sense of urgency while allowing the powerful imagery to speak for itself. Our streamlined After Effects toolkits equipped artists with flexible, easy-to-use templates for quickly building out sequences.
The archival material covers centuries of American history. The historical assets were treated in layered compositions that allowed us to add subtle context to each image - details, textures, and supporting imagery that add visual and conceptual depth to each moment.
The family archival sequences were built with a lighter touch. The compositions are simple and the animation is straightforward, allowing the deeply personal moments to resonate without distraction.
