NBCU
Black History Month
Campaign REfresh
DESIGN | ANIMATION | TOOLKIT | STYLE GUIDE
In 2022, NBCU teamed up with B&T to refresh the visual identity of their Black History Month Campaign. With the strong foundation of our 2021 package as a base, we evolved the identity to reflect the spirit of NBCU’s new anthem: TOGETHER WE RISE. The richer color palette, sharper typography, and staccato motion language infuse new energy into the campaign, while the stripped-back compositions allow the messaging do the work of rallying the masses.
For the 2022 package, we pulled inspiration from Black Panther posters of the 1960s and 70s, landing on a baby blue and orange palette prevalent in many of these historical references.
In addition to a color upgrade, we added subtle texture to the type and overall animation, giving the graphics a tactile quality. A typography glow-up completes the package. We chose a strong condensed typeface with crisp edges to reinforce the strength behind this year’s messaging..
DIRECTED BY BLOCK & TACKLE
CREATIVE DIRECTORS
Adam Gault, Ted Kotsaftis
PRODUCER
Megan Anderson
LEAD DESIGN AND ANIMATION
Jaime Justen
TOOLKIT ANIMATION
Alex Winakor
Client
NBC Universal
B&T
CARDS FOR HUMANITY
STUDIO PROJECT
NBCU
BLACK HISTORY MONTH
DESIGN | ANIMATION | TOOLKIT | STYLEGUIDE
