CONCEPT | DESIGN | ANIMATION
Nearly the entire catalog of Sunny can now be found on Hulu, and FX wanted to get out the word. For this campaign, we pulled inspiration from classic supermarket circulars — loud typography and exclamatory, saturated imagery, just like the Gang. To top it off, no circular is complete without a slightly terrifying mascot, our very own Sun Man™.
The hero graphic spot is bold, energetic, unadulterated Sunny. We crafted a design and animation system that’s flexible for an evergreen campaign as the FX and Hulu marketing initiatives evolve — mortises, title cards, roto’d elements, and, of course, plenty of beloved Sunny Easter eggs.
