CONCEPT | DESIGN | ANIMATION
Our third season of IDs and promo elements for It's Always Sunny In Philadelphia. As the flagship comedy on the new FXX, the marketing team wanted to really hammer home the fact that the show was switching networks but sticking with its over-the-top formula. Our concept was to create a brain-melting collage of fake internet memes, high-brow culture bashing, fan-club-only Sunny references, FXX logos and all around nonsense.
To achieve this we made a series of random one-second scenes that could be shuffled around to make custom IDs and toolkit elements as needed. It's a ridiculous homage to channel surfing, but you can't escape Sunny, or whatever.